Reebok Easy Tone: 2011 IMA Award Winner

|  by Chief Marketer Staff

2011 IMA Award winner, Best Use of Search Engine Marketing | In February 2009 Reebok launched EasyTone, a new line of women’s fitness shoes. In November of that year, the brand put iProspect to work designing and executing the performance-marketing portion of a holiday campaign to publicize the EasyTone line

Marriott Rewards eNews: 2011 IMA Award Winner

|  by Chief Marketer Staff

2011 IMA Award winner, Best Email Marketing Campaign | The loyalty program, Marriott Rewards, mails monthly the email newsletter eNews, to its millions of worldwide members. The newsletter was too long and wordy for today’s fast-paced, digital-savvy consumer, and it needed updating with a more contemporary, easier-to-read format.

Big Idea Skintimate: 2011 IMA Award Winner

|  by Chief Marketer Staff

2011 IMA Award winner, Best Use of Online Contest or Sweepstakes for Lead Generation | Almost 5,000 teenage girls signed up for an essay video contest branded by Skintimate Signature Scents for the chance to become a member of one of two crews of nine girls to be flown to Hollywood to produce a film…

Crane Blue Book: 2011 IMA Award Winner

|  by Chief Marketer Staff

Best Use of Branded Web Game(s) | Crane’s products include cards and stationery, are premium-priced and, until recently, were available only in fine paper stores. Rosetta built the company a Facebook page, but it needed a hook to draw friends and likes