Midnight store openings may get the most press, but direct marketers claimed their share of Black Friday dollars, thanks in large part to mobile and social initiatives.

Years ago, I managed search campaigns for a tax software client. The volume of queries for informational keywords such as "tax advice" and "tax info" were off the charts, but we could never justify buying ads on this traffic because it was considered ...

Black Friday saw many brick and mortar retailers promoting themselves primarily through email, although pure-play online marketers weren't shy about using email to cash in on consumers' post-Thanksgiving shopping urges, either.

Spending in social, mobile and data analytics is steadily increasing. But don't count out the established digital tools like email, paid search and SEO: Traditional digital channels will continue to dominate retailer marketing budgets, according to a recent survey of 110 retailers conducted by the e-tailing group.

Break The Retail Planning Cycle By Connecting with Shopper Rhythms

The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about…

Wonder Bread's brand manager talks about its cause marketing promotion that, “7Wonders of the USA Teacher Tour” promotion, that drew more than 3,000 nominations.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What do you expect to happen with list prices next year?

As marketers, we strive to listen to customers and put them at the center of every decision. So we spend billions on market research, focus groups, and business intelligence systems. But we still aren't much closer to understanding what our customers ...