Behind the Scenes at the Miller “High Life” Promotion: Q&A

|  by Chief Marketer Staff

For every specially marked Miller High Life and Miller High Life Light bottle cap or can tab returned from the purchases of 12-packs of beer Miller High Life donates 10 cents to help “Give a Veteran a Piece of the High Life,” up to $1 million. Miller High Life Brand Manager Brendan Noonan takes us…