There is no question that the U.S. Postal Service is facing financial trouble. In early September, Postmaster General Patrick Donahoe characterized its "restrictive business model" as being in a state of "crisis." Remedies for this crisis could include anything from rate increases to curtailed delivery days to reductions in labor forces.
According to Millennial Media's S.M.A.R.T. Report for July, "application download," "enroll/join/subscribe" and "watch video" were the top mobile post-click campaign actions. For the travel ad vertical, "application download" was far and away the most popular post-click action.
According to the latest figures from Experian Hitwise, Bing-powered search got the better of Google in August. Meanwhile, "facebook" remained the top overall search term for the four weeks ending Sept. 3.
Nielsen's "State of the Media: The Social Media Report" for the third quarter of 2011 offers an array of interesting insights about social media's growing popularity. Among the findings is that social networking via mobile devices is growing in popularity, especially when it comes to apps.
Rhythm NewMedia's "Q2 2011 Rhythm Insights" report shows that in-stream mobile video ads are markedly more effective than traditional online video ads when it comes to completion rates. Also, though iPads account for just a fifth of Rhythm NewMedia's user base, the tablets account for twice that proportion of...
Last week we found ourselves comparing two unlikely companies, Yahoo and Groupon, not so much for any inherent similarities, so much as timing brought them together in the news. Yahoo fired it's chief executive and finds itself potentially...
A handful of people reading might be heading not to the upcoming daily deal conference in San Francisco next week but to Moscow for the Internet Dating Conference. There are probably a bunch of jokes ready made about a dating...
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The Whole Foods/LivingSocial deal, under which one million consumers purchased $20 grocery coupons for $10, is already a win for Whole Foods. The high-end supermarket chain has received a wealth of media mentions as a result of the deal, a phenomenon ...
