In conjunction with ROI Research, Performics performed a deep dive on social networks and why/how participants use them as part of their purchasing processes, with a specific emphasis on discovering differences and similarities across product categories.

And the 2011 PRO Award Best Promotion of the Year goes to .... The 7-Eleven "Slurpee Unity Tour" and its agencies! The Unity Tour was just one promotion among an extraordinary collection of promotional marketing campaigns that stood out from among the hundreds of PRO Award entries. View the 2011 PRO Award Winner’s Presentation.