PDF Download: B-to-C or B-to-B, everyone’s social now, but they’re taking some very different approaches and setting unique aims for their efforts. Find out more with the latest version of our social marketing research
Attributing a sale to the last customer touch can result in skewed channel effectiveness calculations. Paradysz's Rob Stagno offers thoughts on the complexity of multichannel attribution.
GMR Marketing has opened an office in Sao Paulo, Brazil. Celso Schvartzer will lead efforts in the region.
Buyers prefer buying products in their own language, so it’s critical for companies to put their best foot forward online and provide a customer experience tailored to local market needs.
HitPath has officially launched Portable Stats, a mobile application which allows affiliates of networks using the HitPath platform, to quickly check their campaign stats from their mobile phones. With a keep-it-simple approach the app is true to its name and is just that, stats, focusing on presenting campaign...
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That the performance marketing space has two public companies makes watching the stock market a fairly easy but equally frustrating proposition. We have so few companies of scale, and watching their stocks go up and down but more often down than up only makes us feel as though our sector is the...
According to an ExactTarget report titled "The Meaning of Like," companies that receive "likes" from Facebook users might want to think twice before assuming each of those users is a true fan or advocate. The report also found that 44 percent of Facebook users "like" something posted by a company on...
There is a particular author that we have long been a fan. While not a household name, for those who have read his work, it has in many cases profoundly changed the way they approach their business. He's not a popularist like Seth Godin or an amalgamist..
London, UNITED KINGDOM (Sept 27 , 2011) -- eMerchantPay, a leading provider of online payment processing solutions to merchants worldwide, has been registered as a Payment Institution by the UK's Financial Services Authority (FSA United Kingdom). With this registration, eMerchantPay has been authorized to carry out...
