Even after the final email has been sent, email marketers still have work to do. When the email campaign is over, it's time to analyze the results and review what worked—and what didn't—so that you can improve your future campaigns. Before beginning subsequent email outreach, assess the following:

The destruction wrought by hurricane Irene has caused postal facilities from the Carolinas up to Massachusetts to temporarily suspend operations while officials assess the degree of damage. Some direct mailers have shown an ability to survive ...