Why Etail Marketing Requires New Key Performance Indicators
It’s clear that the growth in CPG is going to be online, and the CPG industry needs to settle upon an industry standard for measuring online presence.
Take the Time to Analyze Online-to-Offline Coupon Promotions
Marketers increasingly want to use promotions to generate actionable data to guide their decisions about the how, when and where to market to consumers via digital media
eMerchantPay Partners with Payletter to Deliver Integrated Payment Solutions to the Global Gaming Community
London, UNITED KINGDOM (August 16, 2011) - eMerchantPay (www.emerchantpay.com), a leading European-based provider of online payment processing solutions to merchants worldwide, has partnered with billing systems and management services company Payletter to offer the...
Clickbooth’s "Affiliate Awakening" Tops ASE Attendees’ List of ‘Must Attend’ Parties Sponsors include Calculated Creativity, Authorise, Optizmo, Verified Credible, and Prominent Leads
Clickbooth, the industry's leading CPA & Premium CPC Network, has teamed up with industry-leading companies Calculated Creativity, Authorise, Optizmo, Verified Credible, and Prominent Leads to play host to the event that is being called the biggest party of ASE11: "Affiliate Awakening".
The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
More Than Half of Americans Use Cellphones to Get Information Right Away
The Pew Research Center's Internet & American Life Project recently unveiled a report titled "Americans and their cell phones." Among the key findings is that more than half of adult cellphone owners have used their phones at least once to get necessary information right away. One of the quirkier findings is that 13...
The New (Old) Hot Careers
When we first started in the online business, the world of internet advertising had just started to gain traction. It hadn't really made any money, and the notion of careers such as paid search manager or social media analyst where still years away. It was...
6% of U.S. Mobile Audience Have Scanned a QR Code on Their Mobile Device
A recent report from comScore shows that 14 million Americans scanned QR codes on their mobile phones in June. The most likely places for this action were at home or at a store.
Sustaining In-Market Presence and Lead Gen/Registrations Were Main Mobile Advertising Campaign Goals in Q2 2011
Millennial Media recently released its S.M.A.R.T. quarterly report for Q2 2011 - its 50th mobile intelligence report. Included are projections for mobile advertising revenue by worldwide region, the top advertiser campaign goals and the top 10 global application categories.
Bing-Powered Search Continues to Gain Ground, Holds Lead in Success Rate
The latest numbers from Experian Hitwise are in, and it's another batch of good news for Yahoo and Bing. As Bing-powered search gained market share in July, Google lost market share.
