One error that many B-to-B marketers make is trying to accomplish multiple goals within a single email campaign, rather than remembering that simplicity rules and having a single objective with a compelling call to action is best.
While most marketing organizations are taking the plunge into marketing automation tools, social media and CRM (usually through sales), they're not yet investing in data management and reporting tools to help to make these investments pay, according to new Chief Marketer/SiriusDecisions research.
How can you get IT street cred and build a rapport with the technology professionals who will ultimately help approve and implement your solution? Stephen Bergmann offers some thoughts on how Hoover's has connected with IT pros to market its Application Programming Interface (API) products.
Marketers who focus their analytics efforts on prospecting are falling into a trap, argues Forrester Research's Srividya Sridharan. They place too much emphasis on channel-focused metrics, while giving short shrift to retention and long-term value measurements.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: What's the outlook for B-to-B list prices going forward?
Pitney Bowes is launching a direct mail, radio and online campaign to generate awareness of its expansion into customer communications management.
More than half of consumers surveyed sponsored by Performics and conducted by ROI Research think that voicing their opinions on social networking sites can influence business decisions of companies/brands.
We recently got an auto reply from a contact who is out on their honeymoon until mid next week. If they are on a classic honey, then they might find themselves blissfully disconnected. I remember my own such vacation where internet connectivity...
According to a new Deloitte survey, nearly nine out of 10 households expect to spend the same or more on back-to-school items this year. Nevertheless, consumers will be very price-sensitive this year, with inflation as a significant...
Red Bank, NJ - July 26, 2011- Paramax, a leader in the incentive technology industry, announced today that The Awards Marketplace has expanded its staff and award offerings to serve the evolving needs of the incentive industry. The Awards Marketplace functions as the...
