Chief Marketer recently talked with direct marketing consultancy J. Schmid & Assoc.'s Philippe Graner, marketing director, and Chad Giddings, executive vice president, marketing and planning, about the changing role of catalogs in the B-to-B sales process.
What can large B-to-B businesses learn from the techniques that small business owners know so well?
Telemarketing doesn't have the best reputation in many circles. But if done properly, it can be a great way to engage B-to-B prospects and help guide them through the sales process.
According to numbers from a recent survey from the Pew Internet Project, more than a third of American adults own smartphones, and one in four of them go online mostly using their smartphones instead of their computers.
The second quarter of 2011 saw advertisers boost spend and click-through rates (CTR), according to a new white paper from Marin Software. During this time period, Google improved its efficiencies and Yahoo/Bing saw increased spending.
According to Nielsen, games are the most popular mobile app category. Games are also the category of apps that app downloaders are most willing to pay for.
Choice-based video advertising campaigns generated nearly 600 million views in the second quarter of 2011, according to Visible Measures. T-Mobile and Dirt Devil were among the companies to boast successful campaigns during the quarter.
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
A handful of weeks ago, we went to a small event that featured a panel of incredibly high-powered agency holding company executives. To give a sense of scale, one of the participants’ company employs more than 1000 people, and that is in New...
If a business wants to command a powerful position, it should become the gateway by which others can access traffic and users. Google did this with search. Their dominance in search translated to a stranglehold on traffic. Facebook has...
