Key Distinctions Among CPG E-shoppers: Study

|  by Chief Marketer Staff

Online consumer goods purchases—particularly among millennials and high-end shoppers—are on the rise. There is a sense of urgency for consumer packaged goods companies to place a strategic priority and to shift their sales and marketing strategies to address this eCommerce tipping point or risk losing both share and relevance. In fact, ecommerce is the fastest…

Profiling, Segmenting Helps Jos. A Bank Move Beyond RFM

|  by Brian Quinton

Fashion apparently knows no economic slowdown. Jos. A. Bank Clothiers has been in expansion mode since 2000, when it maintained 100 stores. At last count, it had passed the 500-store mark, with plans calling for further growth. The company isn’t pulling back on its direct marketing plans, either. According to John Lewis, director of database…

InfiniteTraffic acquires the ConglomerateNetwork.com

InfiniteTraffic has acquired the ConglomerateNetwork.com and will be now taking over and managing all their publishers accounts. This is all part of our strategy to increase our growth, reach, and offer potential ..

10 Questions with Wicks Walker

Editor: Wicks, we saw the news of your debt financing deal. We thought it would be a good chance to catch-up with you and hear more about what the company has been up to.