As the peak travel season gets underway, Visa is working to show that it should be traveler’s preferred payment method. Visa has introduced a new tool on its Facebook page called Memory Mapper, the free app uses Google Maps satellite technology and cardholders’ own photos, videos, captions and selected music to produce a unique, visual…
It was about a year ago when the opening games of the World Cup kicked off in Johannesburg, South Africa, and seven-time “Official Beer,” Budweiser, debuted a global marketing campaign of unprecedented scale called “Bud United: Bud House." The promotion drew 4,000 applications from people who hoped to live, eat and sleep the World Cup…
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...
Faced with tighter schedules, more information than ever to manage and greater expectations from upper management, many marketers are turning to automated data-marketing systems.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: As the U.S. gets more ethnically diverse, what are some tips to help marketers target various demographic segments?
