HSN Adds Game Arcade to Site to Boost Engagement
HSN.com adds a game portal to build visitor engagement into the ecommerce site
interclick Enhances Transparency and Analytics Through Deeper PointRoll Integration
Latest Integration Provides Marketers With Transparent Site-by-Site Rich Media Metrics
interclick to Present at Needham Internet & Digital Media Conference
interclick, inc. (Nasdaq:ICLK) today announced that Michael Katz, Chief Executive Officer of the Company, will present at the 6th Annual Needham Internet & Digital Media Conference on Tuesday, June 7, 2011, at 2:40 p.m. Eastern Time, at the New York Palace Hotel.
LeapFrog Interactive Creates Website for Bourbon Industry’s First Crowd-Sourced Experiment
First Crowd-Sourced Experiment Buffalo Trace's Single Oak Project - "Quest for the Perfect Bourbon"
The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
Just 19% of Consumers Have Made a Purchase Through a Group-Buying Site
A new study from Shop.org, comScore and Social Shopping Labs looked at how shoppers interact with retailers through social networks and found that retailers can use social media not only to build their brands, but to make money as well. The study also found that while a majority of consumers have...
The Internet Makes Shoppers Less Impulsive, More Social
A study from Yahoo and Universal McCann (UM) looked at the new dynamics in the path to purchase so marketers can better utilize digital media to engage shoppers. "The Long and Winding Road: Gamesmanship of Shopping" found that the growing array of online tools available to consumers have made them...
56% of Smartphone Owners Say They Prefer Browsing Internet Over Smartphone Than Over Computer
According to a survey from Prosper Mobile Insights, nearly 53 percent of smartphone owners said they use their smartphones for all the functions and that "it's my life." Nearly a third said they use their smartphone's basic functions and some apps. More than half of respondents also said they prefer...
Father’s Day 2011: $11.1 Billion in Spending, Nearly a Quarter to Shop Online
While fathers won’t receive as many gifts for Father's Day as mothers did for Mother's Day this year, spending for Father's Day is expected to significantly rise in 2011, according to the National Retail Federation (NRF) and BIGresearch. The annual survey reports that nearly a quarter of Father’s Day...
Fraud and Compliance – The Double Edged and Necessary Pain in The Ass
When we think about the value of performance-based companies, as we did in our other piece this week, we think about why the outside world doesn't value us in the same light. I suspect, though, that the vast majority of network owners really...
