Since their inception, social coupons such as those promoted by Groupon and LivingSocial have been dogged by the reputation that they don’t work very well to create new, loyal customers. But a new study suggests that social coupons—now morphed into `Daily Deals`--may be in fact be very effective at attracting new business. After that, building…
Recent data from Nielsen breaks down mobile activity on Android smartphones. The numbers also examine the best forms of discovery for smartphone apps.
This morning, Facebook and American Express announced that cardmembers will now be able to pay for Facebook ads using Membership Rewards points, marking the first time any company has connected a rewards program to advertising spend. It is also the first time, to our knowledge, that a rewards program was used to generate demand for…
According to a white paper from Silverpop, only one out of 10 companies have an opt-in for email on their Facebook pages, and even fewer companies utilize SMS to increase their email subscriptions.
According to data from Compete, 55.8 percent of Facebook users say their purchase decisions have been influenced by Facebook pages, while 66.1 percent of Twitter users say their purchase decisions have been influenced by Twitter feeds.
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Webxu Connects Targeted Consumers with Quality Online Offerings.
We remember coming across a presentation by a Google employee that made its way viral, leading many to presume that the company was hard at work on a competitor to Facebook. What we didn't realize is that this presentation by Paul Adams, a...
InfiniteTraffic hires new Director of Affiliate Relations!
Just recently, we came across a chart that Business Insider put together. It showed the stock price of a small publicly traded company who announced they acquired a six million dollar stake in Facebook. The next day, the stock shot up. As there was not...
