Optimization Modeling Helps Marketers Get Prospects’ Attention

|  by Chief Marketer Staff

Segmentation and predictive modeling are great for improving individual customer interactions. But there are analytic offerings that can help marketers with the broader issues they face when considering their bigger-picture strategies. For example, how can they determine the impact on campaign response rates were they to promote a new product within an email promotion, as…

Optimizing your eCommerce Site for Mobile

|  by Brian Quinton

Mobile is marketing’s most portable and accessible channel. It puts brands literally in the palm of their customers’ hands. That’s the good news. The bad news is that the lure of proximity marketing is often overshadowed by impatience. Companies enticed by the promise of personal access to their customers often suffer a similar fate—a quick-and-dirty…