Considering using insert media? Here's some tips you should keep in mind.

Hey, all you marketers who operate a lot of landing pages on your Web site: how sure are you that all those pages are still alive and kicking?

How do CMOs and other marketers reconcile a fundamental change to the very definition of consumer/brand relationships and thus an equally fundamental—not incremental—change in the way that they practice their trade? How do CMOs adapt their approach to an entirely new consumer/brand relationship paradigm—that is if they want their efforts to continue producing results?

If you don’t watch television, there is a good chance you will not have heard of this new show. To learn that it is a reality show probably wouldn’t come as a surprise, though. We watch many shows, reality and non, but certain reality shows we just can’t...

The words "AdWords policy changes" generally cause any marketers' anxiety to increase. More often than not, the source of said anxiety comes from the AdWords team's employment of the adage, "Experience is the hardest teacher. It gives the tests...

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When choosing an affiliate network, most novice internet marketers only look at the gross payout for the products they will be promoting. This is a mistake. In order to find success in your online business venture, there are many factors to consider. While payout is important, it is not the end...

According to April data from Jumptap, a mobile advertising platform, nearly 40 percent more ad requests were made from consumers while browsing than while using mobile applications.

According to InMobi, an independent mobile ad network, the North American mobile ad market expanded 17 percent in April, while the global market expanded 11 percent.

The latest figures from comScore show that Google shed some of its dominating search market share in April, while Yahoo and Microsoft picked some tenths-of-a-percentage up.