Marketing at Retail: Experts Talk Challenges

|  by Chief Marketer Staff

Challenges at retail continue to mount as shoppers grapple with rising food and gas prices. Today’s shopper looks very different than yesterday’s shopper. To find out how marketers are handling the changes, we checked in with a few top retail experts.

23% of Social Media Messages Include Links to Content

A recent study from Nielsen and AOL found that more than half of people's time is spent with published content, while nearly a quarter is spent with social media. "This prompted the question: How much of a user's communications also involve content?"

Android: More Than Half of All Smartphone Ad Impressions

The latest S.M.A.R.T. Report from Millennial Media reveals that Android smartphones account for more than half of all ad impressions on smartphones. It also revealed the top three advertiser trends in the first quarter of 2011, which included local advertising needs.

The Week in Review

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The Workcation

Writing about work portability, but more specifically flexibility of location, reminds us of what a friend calls the "workcation", which as the name might imply comes from combining work and vacation. It's more than just packing up your work from some...

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More often than we think but not necessarily often enough, we learn things about ourselves and the industry, aspects that ultimately lead us to a greater appreciation of what we in online advertising get to do. About a month ago, we wrote about one...

YODLE LAUNCHES FRANCHISE SEARCH ENGINE OPTIMIZATION

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