Virtual Events Bring Life to Compuware Marketing Strategy
While some B-to-B marketers are considering going on the road again, many are turning to virtual conferences to engage customers and prospects who might not have the time
While some B-to-B marketers are considering going on the road again, many are turning to virtual conferences to engage customers and prospects who might not have the time
For many daily deal sites, email is the force driving sales and consumer interest.
The Online Trust Alliance (OTA) has released a framework of security guidelines designed to help email and online marketers protect their valuable data assets.
The month-long promotion American Airlines is running for its loyalty members may just make those members forget the frustrations they encounter when trying to redeem those miles … at least for a bit. The sweeps, which began May 3, marks American’s largest promotion to date and with the price of airline tickets rising by the…
A highly integrated Facebook promotion run for a few days last month by Frito-Lay was very productive in drawing likes to the brand’s Facebook page.
Here’s a sign of the times: K&G Fashion Superstore’s loyalty program has captured physical and e-mail addresses since 2007. But when the retailer implemented a new point-of-sale system in 2010, its marketing executives knew mobile had to be priority.
With the recent passing of Elizabeth Taylor, and all of the focus on her famous jewelry, I find myself thinking about hands.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: Are print catalogs likely to remain a good prospecting tool for marketers?
It can be stressful for companies as they struggle to find where or how to create content, what type of content they need to generate, and the best way push that content out and generate leads via email and all manner of social media.