Rebate programs are a large part of the marketing mix for both retailers and manufacturers. A new study has found that 50% of retailers and almost half (48%) of manufacturers use the programs as part of their customer loyalty and promotions mix.
Years back I had a job as a marketing director at a business-to-business cataloger. They mailed, without great results. They couldn’t figure out why.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How does the increasing sophistication of mobile devices affect data collection?
NEW YORK, April 27, 2011 (GLOBE NEWSWIRE) -- Today interclick (Nasdaq:ICLK) launched the Company's new Customer Portal with advanced features to meet the evolving needs of online advertisers and publishers. The portal builds upon interclick's best-in-class transparency practices providing deeper insights into audience and...
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The month of March meant good things for websites that had something to do with the areas outside of our homes, according to the latest figures released from comScore.
According to the latest numbers from STRATA, a media-buying and -selling software provider, there was new confidence in advertising in the first quarter, though not all forms of interactive spend rose with the tides.
According to a recent survey from AdMob, which is owned by Google, tablet usage surpasses that of many traditional forms of leisure activities. Also, gaming, searching for information and emailing are among the most popular activities on tablet devices.
Twitter is big, but has it already peaked? Here's a rundown of some of the social networking giant's current statistics and facts, along with a look at Twitter's outlook.
One of the best guilty pleasures, not to mention one of the best products we have ever come across, is Angel List. In fact, we can’t decide which part we like more, their unique coverage or the fact that their own iterative innovation is a living playbook for...
