Catalina Marketing, known for distributing its coupon offers bundled with register receipts at grocery and other store checkout counters, has launched a new Web site, www.CouponNetwork.com
Dentist network Smile Brands has received a 30% return on investment from its first test of more than 35,000 door hangers in several Colorado cities.
Direct mail is without a doubt one of the most old school of traditional direct response techniques. Paper, printing, postage…it can all seem like the stuff of cavemen to marketers weaned on all things virtual.
In its first test of the power of social coupons to move consumer packaged goods, General Mills ran a Groupon deal on April 21 that offered coupon buyers in two cities a $40 Big G sampler pack for $20.
Social media, email and partnerships helped The Nature Conservancy “take the planet out to lunch” with a global picnic to raise awareness of the nonprofit on Earth Day.
As the separate successes of Groupon and LivingSocial have shown, people are hot for deep discounts on local purchases from dining to sky-diving to laser hair removal. In most cases, those deals are bought on the Web or over an app and delivered via email; they usually stay available for 24 hours and can be…
