Research cited by American Express has found that 49% of administrative professionals do not feel they get the appreciation they deserve for what they do around the office

The other day the family decided to go out to a new restaurant. My younger son, Brad, a very stubborn 14 year old, ordered pizza, as always. My wife and I grumbled and asked him, “Why do you always order the same thing everywhere we go?”

In the age of social media, old school advertising mediums such as direct response radio often become an afterthought. But DR radio's wide reach and low cost—less than DRTV and often direct mail—make it a media that marketers should seriously consider to test creative and reach large demographic groups.

Marketers issued $48 billion in loyalty currency, such as points and miles, during 2010. If patterns hold, customers will redeem only $32 billion of them. Don’t count that $16 billion in breakage–unredeemed currency–as a win for marketers, however. Laying right alongside it in the till are missed opportunities to strengthen relationships with customers, as well…