Mount Airy Casino Launches DR Campaign
Mount Airy Casino Resort has launched a $5.6 million direct response print, billboard and broadcast campaign to promote the recent refurbishment of the eastern Pennsylvania casino.
New Bill Takes Permission Beyond Opt-in in EU
For email marketers operating in the European Union, getting permission will soon extend beyond getting customers to opt-in to letting them into the inbox.
Email Timing: Consider Mailing on the Weekend
On behalf of Hubspot, social media specialist Dan Zarella looked at over 9.5 billion emails sent using MailChimp, analyzing clickthroughs, open rates and what times of day/week worked best.
I Spy a Dog
Scholastic and its “I Spy” brand celebrated 20 years last week with an event in New York City around the classic cadence of riddles and clues that are found among the pages of the beloved series.
