One Rotten QR Code Can Spoil the Whole Bunch

|  by Chief Marketer Staff

It was February when rapper Lupe Fiasco twittered his large base of followers that something big would happen in New York’s Union Square on a certain day. About 2,000 fans gathered, most expecting to see Fiasco perform, but were instead greeted with a ...

Revamped Order Page Boosts Fragrance Direct Orders By 23%

Shopping card abandonment frustrates online marketers to madness: The prospect has been reeled in, the desire for an offering is clearly there, and the selection has been made. Yet customers still walk away at the last possible second.

Chief Marketer Listline April 18

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...