Film studios have been testing ways to best fit into the nexus between real-world marketing and promotion via social gaming. The key, of course, is for the film’s storyline to mesh with the theme of the social game. Universal Pictures film, Fast Five, has found that perfect fit with the Facebook-based social game Car Town.
Today’s marketer live s in a multichannel world. But for many businesses, a print catalog is still the single largest driver of online business. And to make your catalog continue to perform, you must have the right contact strategy and know how to maximize results by each channel.
The Recreational Boating and Fishing Foundation is slowly expanding its direct mail pilot tests trying to get boat owners whose registration have lapsed to re-register in their respective states.
Phoenix real estate entrepreneur Dean Graziosi has launched a DRTV campaign to promote “Your Town, Your Real Estate Profits,” a new book on how to make money in real estate, using tactics such taking advantage foreclosed-on properties.
Now that the economy is seeing the other side of the recent recession, financial institutions are starting to wonder about the future of credit and debit card reward programs. Several factors are converging to prompt this question. Customers remain stressed economically, while government regulations—including those on fees credit card companies charge retailers—are increasing. With the…
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: With targeting becoming ever more precise, how important do compiled lists remain and why?
