More than two-thirds of U.S. consumers say they have downloaded a printable coupon from a Web site, according to a new report from marketing research firm Morpace

The majority of online retailers know that testing their Web sites and incorporating the findings of those tests can improve the user experience and produce an overall increase in site conversions

User-generated content is a powerful marketing tool; it reinforces the tendency consumers have to trust each other over messages that come directly from marketers

A survey recently released by the Interactive Advertising Bureau (IAB) shows, among many things, that advertisers see audiences respond better to digital video advertising (DVA), and that online video is seen as more trackable, targetable and less expensive.

According to AccuStream Research, $794 million in media spend was generated by mobile advertising networks across the globe in 2010.

A webinar presented by HubSpot reveals a wealth of information regarding when to update your Facebook status, post tweets, publish blog posts and send out emails. One common takeaway for all these activities: do it more often.

According to recent numbers from The Nielsen Company, nearly 25 million U.S. mobile subscribers watched video on their mobile devices in the fourth quarter of 2010, up more than 40 percent from the same quarter in the previous year.

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Last week we talked about an issue facing the more traditional side of affiliate marketing, one that has already had incredibly serious implications for the affiliate marketing space and could have equally monumental implications for the broader...