Chief Marketer Listline March 28

|  by Chief Marketer Staff

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...

Online Privacy: Who Watches the Watchers?

|  by Chief Marketer Staff

The online privacy tussle pits two broad groups against each other: marketers who want to know as much as possible about their online visitors—what they search for, where they go on the web, what they have read, how they behaved last time on the site and so on; and consumers who are increasingly wary of…