News Brief: Alcone Marketing Group
ALCONE MARKETING GROUP: has hired Michael McMahon as executive vice president, Shopper Solutions.
Amex Launches Cardmember Deals via Foursquare Check-ins
American Express is taking a new swing at burnishing both its youth appeal and its loyalty with current cardmembers, and it's choosing the location-based social platform Foursquare to do so
Aunt Jemima Employees Star in Viral Video: Q&A
A contest at a plant in Jackson, TN, that makes Aunt Jemima frozen waffles, pancakes and French toast, led to three employees starring in a video filmed at the plant and documenting how the products are made. The first video in the series of three was posted Feb. 17 on Facebook and had 33,000 views…
