California’s No-ZIP Ruling Breeds Lawsuits, List Concerns
Last month's ruling by the California Supreme Court bars retailers from asking for ZIP codes from credit-card store shoppers
Hospital DR Effort Seeks Patients, Donors
National Jewish Health, a specialized hospital in Denver, is launching its first national direct response space campaign to attract patients and potential donors as well as build its brand.
Asking the Right Questions in Data Analysis
What is required for a company to do effective data analysis? Many would respond, “People with advanced degrees in statistics.” This is most assuredly a worthwhile characteristic. However, I would also add, “The ability to ask the right question!”
