Many best practices across B-to-C and B-to-B paid search campaigns are similar. However, B-to-B marketers face some unique challenges

Chief Marketer recently talked with Craig Fitzgerald, editorial director of Waltham, MA-based e-newsletter firm IMN, to get his thoughts on what types of content work best in B-to-B newsletters, best practices, and what to avoid if you want to keep your audience opted-in and reading.

Tom Simons of Partners + Simons shares how measurement-tools firm Agilent used puppets to charm online prospects into checking out a new product line, and offers thoughts on healthcare/scientific marketing trends you should watch.

On Tuesday evening over the course of about 30 minutes a flash-mob video was produced on the Las Vegas strip for both the Miller Light and Bacardi brands. The production was edited down to 2.5 minutes and is now up on YouTube with 1,016 views and counting.

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In a glimpse of the search landscape, Experian Hitwise shows that for the week ending Saturday, March 5, Facebook was the top overall website (among other things), Staples.com was the top office supplies website and Amazon.com was the top retail website.

"Through the rapid evolution of in-app rich media, one important aspect has remained a constant: its exceptional performance," according to a recent report from Medialets, a mobile rich-media ad platform

Almost everyone dreams about being number one. Rarely do you hear about people dreaming about being anything but number one. Even in markets that support more than one winner, people still want to be number one. It's almost human nature. Being number one brings its own set of issues and...

After just two months as the second-place dog in the U.S. smart phone platform race, Google's Android OS leapfrogged RIM's BlackBerry OS in January, according to comScore.

A recent enforcement action taken by the Federal Trade Commission ("FTC") to shut down a marketer using text messages highlights the need to be mindful of the law and regulations that govern mobile marketing.