As we know, the healthy lifestyle movement is well underway and promotion is an effective way to build a brand’s credentials whether or not “health” has ever been part of their core positions. Let’s take a look—and lesson—from two distinct, long-established brands with powerful promotional concepts. One, Special K, begins its new messaging with a…

Is Charlie Sheen destroying or building a tiger-blood fueled brand? Is there anything marketers could learn from Sheen's PR "strategy?"