Older Baby Boomers May Hold Surprises For Marketers

Age is an essential data point when targeting consumers. But advertisers who have pre-fixed ideas about what a baby boomer looks like may be in for a rude awakening as younger-thinking citizens age into this cohort. Take the oldest boomers, those born between 1946 and 1954. They're a lot more active—and a lot more computer-savvy—than…

Smart Phone Owners More Likely to Recall Seeing Ads Than Tablet Owners

Among the many highlights from eMarketer's "Smart Devices: Phones, Tablets & More -- Opportunities for Marketers" webinar is that smart phone users and tablet users have different tendencies when it comes to advertising on their devices. Also, the emergence of tablets will disrupt both the PC and mobile...

The Mass-Market Mobile Casual Gamer

"The era of marketing singularly to the 18 - 34 hardcore male gamer is officially over," proclaims a recent blog post from Flurry, a smart phone application analytics and monetization platform.

Nearly 84% of Marketers Are into Mobile Advertising/Marketing

According to the "State of Mobile Advertising" survey from Jumptap (a mobile ad network) in conjunction with DM2 Media, more than four out of five marketers are into the mobile arena, offering yet another piece of evidence that mobile advertising is, indeed, becoming mainstream.

The Week in Review

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Upward Mobility

We take our industry for granted. It stresses us. It keeps us up at night. We bitch about it. We hate Google or Facebook. We wonder why a bird game can make one hundred million dollars...