Navel gazing doesn’t come intuitively to business-to-business firms, but perhaps it should: A good, hard, introspective look at itself – augmented by voice of customers and prospects research – was key in Hoover’s Inc.’s refining its marketing message. This was not a feel-good exercise. “With everything going into social media, the world is becoming more…
AdComply is pleased to announce the official launch of its business operations based in Victoria, BC, Canada. Founded by online marketing pioneers Kevin Wolski and Greg Bate, AdComply is an online compliance company that is poised...
Mobile-device users are more concerned about unwanted marketing on their smartphones than they are about malware and spyware, according to a survey from AVG Technolgoies and Ponemon Institute.
Econsultancy and Adestra recently partnered to unveil the "Email Marketing Industry Census 2011," which contains a wealth of information examining the state of the industry in 2011.
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The Super Bowl and Valentine's Day were good for traffic to related sites in February, according to comScore. Also, tax sites saw big gains in traffic and Yahoo Sites finished atop the list of the top 50 Web properties.
While we like thinking of ourselves as up to date on many of the major issues in the performance marketing world, the uncomfortable reality for us is that there are so many that we both don’t follow and cannot claim anything close to...
AdoTube, an in-stream/in-video ad platform, recently shared its In-Video Format Index for the fourth quarter of 2010. Among the findings were that in-video ads have significantly higher engagement rates and click-through rates than rich-media display benchmarks.
TheMediaCrew announces Licensing of its New Proprietary Performance Marketing Software: EFFECTUS. TheMediaCrew.com a two time Inc. 500 company has announced an official launch of its proprietary affiliate marketing software, EFFECTUS
As we were first wrapping our heads around the affiliate nexus tax, one of the first questions we had was trying to figure out how it would be implemented. For example, if a consumer clicks on an affiliate link where the affiliate resides in a state with the...
