Non-Latin Characters Available For Email Marketers

|  by Chief Marketer Staff

On April 18, 1775, Paul Revere made his midnight ride to warn of the British invasion forces. But while this date is known in greater Boston as "Patriots Day" and the rest of the country as the date of the Boston Marathon, there is another foreign invasion that may later resonate for email marketers: May…

The Advantages of Strategic Conversion Optimization

|  by Chief Marketer Staff

Companies with ecommerce sites may have an overly high percentage of customers who through their behavior tell you "no thanks, I'm just looking." Imagine being able to increase your Web site's conversion rates by 30% or more and adding millions of dollars in additional revenue. Online testing is the key. For even better results, consider…

Buy or Sell

For all its complexities the performance marketing space has only a few major pieces. Starting with the money, we have the advertisers. They pay the bills (most of the time). They come up with offers and more often than not they welcome additional...

Billion Dollar Email Submits

The other day, we had the chance to meet one of our idols. Unlike most normal human beings this idol works in the online advertising space. They aren't famous. They do have lots of money, but their wealth has nothing to do with what makes them...

Android Takes 54% of Mobile Ad Impressions in January

The latest "Mobile Mix" report from Millennial Media shows that Android accounted for 54 percent of smart-phone ad impressions in January. However, Apple iOS ad requests grew the quickest during the month.

More Than 1,000 Products Advertised via Mobile Content at the End of 2010

A wealth of information about the mobile realm was recently unveiled by comScore in its "2010 Mobile Year in Review" report. Among the highlights was the finding that mobile advertising is on growing at a healthy pace and that nearly half of all mobile subscribers in the U.S. were mobile media users in 2010.

Engagement with Brands via Online Engagement with Brands via Online

The latest quarter research report from Brightcove and TubeMogul shows that brands saw a "massive" jump in engagement in the fourth quarter of 2010 from the previous quarter, suggesting that "brands are improving the quality of their content and connecting with receptive audiences."