Scannable 2D or QR barcodes have long held promise as a way to link active consumers out in the world to online marketing and promotional offers

BabyAge.com CEO Jack Kiefer knew his site was a good place to "conduct a transaction." But, he felt, it could be so much more. A late 2010 redesign helped the baby gifts e-tailer connect better with its audience. “One of the challenges we had was that, in my view, our site didn’t reflect current customers,”…

Thanks to the abundance of information, tools and features we’ve added to our pages, the path to purchase increasingly begins at the retail website. This increase in site traffic has given us an opportunity most have yet to realize—the introduction of meaningful advertising revenue through shopping media.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...

Location-based mobile ads are not only bringing people into retail stores, but they’re driving mobile commerce. That's one finding from a new quarterly report from location-based mobile media channel JiWire

As marketing communication leaders, chief marketers can improve their organization’s odds for success by not only accepting this reality but also by better planning and preparing for it. Here are four guidelines for living in the age of Internet democracy (some might call it anarchy) and transparency.

For marketers, using data to determine which marketing communications contributed to generating a purchase helps guide media decisions. But capturing and incorporating these influences is difficult for marketers of all stripes—those focusing on consumers as well as industrial targets. And within the business-to-business arena, there are additional complexities. It is easy—and therefore tempting—to attribute a…

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: In the light of the foreclosure crisis and more people moving around the country to find work, are hotlines more important than ever?