Are you incorporating social media activity into your lead scoring process? Are you creating a distinct model for each of your product lines? Are you putting your third-party data into context with prospects
B-to-B marketing creative tends to hit features and benefits, rather than the funny bone. And experts typically advise marketers to be cautious when using humor. But it
Many marketers forget that email can do much more than help you sell your products or services. It can also reduce your customer service and call center costs, as Verizon Wireless found out with its welcome campaign.
Four weeks ago today, we started writing with a simple idea in mind. To increase interest in an upcoming event about which we want to see succeed; but do so in way that were we not to say what we were doing, it wouldn't seem like we were doing what...
At four hours in length, the Super Bowl runs like the Oscars for sports fans. Instead of numerous award winners across countless categories, in this match-up, only one wins. Yet as much action and anticipation takes place off the field as on. For as much money as the attendees spend to gain access to...
According to the latest figures from StatCounter, Microsoft's Internet Explorer lost its crown as the top Web browser in Europe in December
According to the latest numbers from Millennial Media, mobile campaign effectiveness has risen by most metrics in the last three years, while smart phones are more conducive to campaigns than feature phones.
According to a recent report released by YuMe, a video advertising technology company, marketers who are not in on the online video boom are missing out on a "tremendous opportunity."
According to Compete, the gap between Yahoo, the No. 2 site, and Facebook, the No. 3 site, continues to shrink. Other data show similar growth for Facebook, in terms of visitors and time spent on its site.
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