Breaking Into the Lucrative Government Market
Chief Marketer recently asked business-to-government consultant Mark Amtower for tips on marketing to state and federal government agencies.
Chief Marketer recently asked business-to-government consultant Mark Amtower for tips on marketing to state and federal government agencies.
It is no longer appropriate to try and funnel the consumer into the purchase channel you favor. It is imperative to interact with them in the manner they prefer.
Most companies that market via text messaging opt to work with an SMS service provider. Before you select a service provider, though, you need to understand how short codes work
Although the recession and laws restricting financial marketing have put direct mail credit offers on the decline in recent years, a rebound might be in the cards for 2011.
As if New York hasn’t had enough snow this year, Golfsmith is hoping for more, specifically on Feb. 15. That day, Golfsmith and TaylorMade-adidas Golf Co. are holding the “White Out” in-store—and in-the-street—promotion.