Direct Mail Tips Headlines: 3 for right rail
Bath and body products retailer Crabtree & Evelyn is hoping an aggressive customer contact strategy and an updated loyalty program will result in the sweet smell of success. At the heart of its re-energized customer focus is "Platinum," a loyalty program the company launched just over a year ago to replace its "Preferred" scheme. For…
It was probably easier in the old days say, back in the late '80s or early '90s when HSN, then less than a decade old, consisted solely of live cable
YOU CAN HAVE THE GREATEST LOOKING WEBSITE IN THE WORLD, with the highest quality content possible. But if your prospects can't find what they're looking
The 2010 holiday shopping season delighted a wide range of marketers. What metrics were the best arbiter of the seasonal ROI? It depends where you looked.
Every lead-gen channel will see increased use over last year, according to the 2011 survey response. But the largest growth will come among the web tools
There is a danger if we put too much into privacy protection. The phobia of technology and the changes it causes could be dangerous. Wonderful things
HOW MUCH DO DIRECT MARKETERS AND INVESTORS HAVE IN COMMON? And besides being spreadsheet junkies, how much are list brokers really like stock brokers?
AS THIS ISSUE OF CHIEF MARKETER HITS YOUR MAILBOX, 2011 is in full swing. Of course, as we put it together we're still in the middle of January, finally
When a company employs a marketing automation system to score its incoming leads, it begins assigning points to prospects based on their activity. But,