Marketers who don't get enough information from recency, frequency and monetary (RFM) analysis can consider adding a fourth metric to their calculations: Tire tread measurements. Granted, this metric will only yield useful data for a limited number of companies. But Sullivan Tire Co. Inc. is one such company, and when tires on a customer's car…
Kia Motors America has expanded its automated service reminder program beyond direct mail and email to include text and voice messages.
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data ...
Data from social media forums can be a valuable tool to gain insight into what your customers are thinking. But, cautions Dominic Field, U.S. leader of the media sector for Boston Consulting Group’s Technology, Media & Telecommunications practice, marketers must view it through a filter. Just as with focus groups, he says, social media commentary…
On April 18, 1775, Paul Revere made his midnight ride to warn of the British invasion forces. But while this date is known in greater Boston as "Patriots Day" and the rest of the country as the date of the Boston Marathon, there is another foreign invasion that may later resonate for email marketers: May…
Companies with ecommerce sites may have an overly high percentage of customers who through their behavior tell you "no thanks, I'm just looking." Imagine being able to increase your Web site's conversion rates by 30% or more and adding millions of dollars in additional revenue. Online testing is the key. For even better results, consider…
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According to Medialets, a rich media ad platform for mobile, mobile rich media ads are surging, led mostly by iOS devices. The company's recent figures also show fragmentation for Android devices.
Operation Blasted Out Text Message Spam at a "Mind-Boggling" Rate, Agency Alleges
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