Marketers all know about “pester power” and the increasing influence kids have over family purchase decisions in almost every category. To the tune of $500 billion dollars, according to statistics. So what else is new? Plenty.
GMR Marketing hires Olympic Games marketer Allen Brooks as VP, international client management.
In its first scannable bar code campaign, beer brand Amstel Light is letting fans in selected cities enter a sweepstakes to eat gourmet burgers in Miami by photographing and submitting a code place on coupon books
Continuing economic sluggishness and increasing consumer skepticism are partly responsible for falling list rental prices, according to Worldata's just-released winter 2011 list price index. Ray Tesi, senior vice president of Worldata, thinks overall ...
Chief Marketer and NextMark offer you a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · ...
Not everyone bothers to update their address with the postal service when they move. As the current economic situation forces more and more people to relocate to find work, hotlines and recency selects will continue to be more important than ever.
While purchase and demographics data are quantifiable, customer feedback is less readily crunched. But a white paper from IBM suggests analyzing what your customers are saying could open up the benefits of data mining to a wider range of departments.
The need to replace generic email “blasts” with targeted messaging was a key industry rallying cry during the past year. Sending fewer but more-relevant emails, the pundits declared, would lift open and clickthrough rates and reduce spam complaints, which in turn would improve senders’ reputations among the ISPs and therefore improve deliverability. Why, then, did…
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How has the role of cooperative databases changed, and how do you anticipate it will change further in 2011?
Three steps--reducing frequency, creating better content, and redesigning the template--helped lift an enewsletter's open rates by 30%
