2011 PRO Awards Finalists

Posted on by Chief Marketer Staff

 

2011 Pro AwardsWinners have been announced!
View the list of 2011 PRO Award WINNERS here.

Click on each campaign name to view their full description.

 

 

 

BEST MULTIDISCIPLINE CAMPAIGN

Arm Yourself for the Ones You Love
Agency: Arc Worldwide
Client: Walgreens

Game of Thrones- Maesters Challenge
Agency: HBO
Client: HBO

3rd PLACE:
Huddle to Fight Hunger

Client: Kraft Foods
Agency:
• 360i (digital)
• Weber Shandwick (PR)
• HMT (Shopper Marketing agency)
• mc garry bowen (advertising)
• MediaVest (media)
• IMG (sponsorship)
• Upshot (consumer promotion)
• The Hyperfactory (mobile)

Honorable Mention:
Yahoo! News Ask America

Agency:
Yahoo!
Client: Yahoo!

BEST USE OF EVENT MARKETING (FIVE OR LESS VENUES)

Pop-Tarts World
Agency:
Gigunda Group
Client: Pop-Tarts, a Kellogg brand

We Like Coca-Cola Village
Agency:
Promarket Group
Client: The Coca-Cola Company Israel

3rd PLACE:
Coca-Cola Recycle Pop-Up Store

Agency:
Promarket Group
Client: The Coca-Cola Company Israel

Honorable Mention:
24 Marathon and Fan Fest

Agency:
Hill & Knowlton
Client: Twentieth Century Fox Home Entertainment

BEST USE OF EVENT MARKETING (MORE THAN FIVE VENUES)

World Cup Match Trucks
Agency:
Civic Entertainment Group
Client: ESPN

Yahoo! Penalty Shootout
Agency:
Yahoo!
Client: Yahoo!

3rd PLACE:
FIFA World Cup™ Trophy Tour by Coca-Cola

Agency:
ignition
Client: The Coca-Cola Company

Honorable Mention:
Thomson Reuters Launches Eikon

Agency:
Jack Morton Worldwide
Client: Thomson Reuters

BEST VEHICLE-BASED EXPERIENTIAL CAMPAIGN

World Cup Match Trucks
Agency:
Civic Entertainment Group
Client: ESPN

Top Gear Taxis
Agency:
Civic Entertainment Group
Client: The History Channel

3rd PLACE:
Mobile Learning Center Program

Agency:
RedPeg Marketing
Client: National Guard

Honorable Mention:
ProCombat Rivalry Customization Tour

Agency:
MTKG INC
Client: Nike

BEST SAMPLING PROGRAM OR TRIAL RECRUITMENT

The Skinny Cow
Agency:
Alcone Marketing Group
Client: Nestlé Dreyer's Ice Cream

Holiday Photos on the Fly
Agency:
206 inc
Client: Microsoft Windows

3rd PLACE:
Together for a Sweet Cause

Agency:
MRA experiential tours & equipment; Rock and Rain
Client: Ben & Jerry’s and Target

Honorable Mention:
Feel Good in Naturalizer Tour

Agency:
SJI Inc.
Client: Brown Shoe Company

Best Incentive Campaign

GameStop Surprize Attack 2
Agency:
The Marketing Arm
Client: GameStop

New Zealand Book Month
Agency:
Rapport Advertising and Marketing
Client: New Zealand Book Month

3rd PLACE:
Destination X

Agency:
CiEvents
Client: IBM

Honorable Mention:
Crack the Case

Agency:
Ogilvy
Client: Intercontinental Hotels Group

BEST CAUSE-BASED PROMOTION

Huddle to Fight Hunger
Client: Kraft Foods
Agency:
• 360i (digital)
• Weber Shandwick (PR)
• HMT (Shopper Marketing agency)
• mc garry bowen (advertising)
• MediaVest (media)
• IMG (sponsorship)
• Upshot (consumer promotion)
• The Hyperfactory (mobile)

Education Nation
Agency:
Civic Entertainment Group
Client: NBC News

3rd PLACE:
Mobile Learning Center Program

Agency:
RedPeg Marketing
Client: National Guard

Honorable Mention:
New Zealand Book Month

Agency:
Rapport Advertising and Marketing
Client: New Zealand Book Month

BEST SPONSORSHIP OR TIE-IN CAMPAIGN

Ogres & Onions Shrek and Vidalias
Agency:
Langston Communications
Client: Vidalia Onion Committee

7-Eleven Zynga Promotion
Agency:
The Integer Group
Client: 7-Eleven

3rd PLACE:
You’ve Got a Friend in Mom: Pull-ups/Toy Story 3

Agency:
JWT Action
Client: Kimberly-Clark

Honorable Mention:
Pepto-Bismol Takes a Bite Out of Summer

Agency:
MSL New York
Client: Procter & Gamble

BEST CAMPAIGN THAT USES A HOLIDAY THEME IN ITS PROMOTION

Holiday Photos on the Fly
Agency:
206 inc
Client: Microsoft Windows

The Official Drink of St. Patrick’s Day
Agency:
Marketing Drive, Vizeum, Ad Nectar, Legacy Marketing Partners, TBWA
Client: Pernod Ricard USA

3rd PLACE:
Holiday House of Walker

Agency:
MKTG INC
Client: Johnnie Walker, Diageo

Honorable Mention:
Bag or Tent

Agency:
Circle One Marketing
Client: Reynolds Wrap

BEST USE OF PUBLIC RELATIONS IN A PROMOTION CAMPAIGN

7-Eleven Slurpee Unity Tour
Agency:
Freshworks/TracyLocke/Integer/Ketchum/TPN
Client: 7-Eleven

Text Ed with Jane Lynch
Agency:
Alcone Marketing Group
Client: LG Electronics

3rd PLACE:
Tostitos Connect to Home Bowl

Agency:
The Marketing Arm & Ketchum
Client: Tostitos/Frito-Lay

Honorable Mention:
Birkenstock Renaissance

Agency: Grow Marketing
Client: Birkenstock USA

BEST USE OF GAMES, CONTESTS, AND SWEEPSTAKES

Yahoo! Penalty Shootout
Agency:
Yahoo!
Client: Yahoo!

7-Eleven Zynga Promotion
Agency:
The Integer Group
Client: 7-Eleven

3rd PLACE:
The Littlest Pet Shop Pets on Parade

Agency:
BARD Advertising
Client: Hasbro

Honorable Mention:
Game of Thrones- Maesters Challenge

Agency: HBO
Client: HBO

MOST INNOVATIVE COMMUNICATION STRATEGY

Support Your Marathoner
Agency:
VITRO
Client: ASICS America Corp.

American Airlines LAXstraordinary
Agency:
The Marketing Arm
Client: American Airlines

3rd PLACE:
Pop-Tarts World

Agency:
Gigunda Group
Client: Pop-Tarts, a Kellogg brand

Honorable Mention:
EA SPORTS Madden NFL 11 & Doritos: Change the Game

Agency:
EA Sports
Client: EA Sports

BEST WEB-BASED PROMOTION

Doritos Unlock Xbox 2
Agency:
The Marketing Arm & Ketchum
Client: Doritos/Frito-Lay

Slurpee Battle of the Bands
Agency:
The Integer Group
Client: 7-Eleven

3rd PLACE:
Deforest Yourself. Reforest the World.

Agency:
Alcone Marketing Group
Client: Philips Norelco

Honorable Mention:
CN & Diary of a Wimpy Kid: Rodrick Rules

Agency:
Cartoon Network
Client: 20th Century Fox

BEST MOBILE MARKETING CAMPAIGN

Home Court Advantage
Agency:
BFG Interactive
Client: Buffalo Wild Wings

American Airlines Mobile Millions Sweepstakes
Agency:
The Marketing Arm
Client: American Airlines

3rd PLACE:
GameStop Surprize Attack 2

Agency:
The Marketing Arm
Client: GameStop

Honorable Mention:
Criss Angel Mindfreak

Agency:
Vibes Media
Client: AETN & Vibes Media

BEST MULTICULTURAL/ ETHNIC CAMPAIGN

Next Best Move
Agency:
Legacy Marketing Partners
Client: Burger King

Magnum Live Large Project
Agency:
Colangelo/ MAXUS, & EDELMAN
Client: Trojan Brand Condoms

3rd PLACE:
Tide Loads of Hope Haiti

Agency:
Gigunda Group
Client: Tide, a Procter & Gamble Brand

Honorable Mention:
2010 McCafe Smooth Fusion Tour

Agency:
Ventures Unlimited Inc.
Client: McDonald’s USA

Best Campaign Targeting a Specific Demographic

Text Ed with Jane Lynch
Agency:
Alcone Marketing Group
Client: LG Electronics

American Airlines LAXstraordinary
Agency:
The Marketing Arm
Client: American Airlines

3rd PLACE:
Coca-Cola Swelter Stopper

Agency:
Escalate
Client: The Coca-Cola Company

Honorable Mention:
Eat Pray Love

Agency:
Sony Pictures Entertainment
Client: Sony Pictures Entertainment

BEST CAMPAIGN GENERATING BRAND AWARENESS

7-Eleven Slurpee Unity Tour
Agency:
Freshworks/TracyLocke/Integer/Ketchum/TPN
Client: 7-Eleven

Pop-Tarts World
Agency:
Gigunda Group
Client: Pop-Tarts, a Kellogg brand

3rd PLACE:
Boardwalk Empire – Boardwalk Campaign

Agency:
Civic Entertainment Group
Client: HBO

Honorable Mention:
Bare Escentuals Tour of America

Agency:
A Squared Group
Client: Bare Escentuals

Best Use of a Promotion Campaign Executed Outside the U.S.

Tide Loads of Hope Haiti
Agency:
Gigunda Group
Client: Tide, a Procter & Gamble Brand

New Zealand Book Month
Agency:
Rapport Advertising and Marketing
Client: New Zealand Book Month

3rd PLACE:
Smart Expeditions

Agency:
Action Marketing Group
Client: Mercedes Benz Canada/smart

Honorable Mention:
Corona Get Real – 1,000,000 Lime Giveaway

Agency:
Match Marketing Group
Client: Corona Canada

BEST DEALER, SALES FORCE OR BUSINESS-TO-BUSINESS CAMPAIGN

Breakthrough with Bravo Upfront Campaign
Agency:
NBC Universal / Bravo
Client: NBC Universal / Bravo

Concur Breeze
Agency:
Jack Morton Worldwide
Client: Concur Technologies

3rd PLACE:
Hilton Worldwide Light the Way

Agency:
Upshot
Client: Hilton Worldwide

Honorable Mention:
Cisco Global Sales Experience (GSX)

Agency:
George P. Johnson
Client: Cisco

BEST USE OF SOCIAL MARKETING IN A PROMOTION CAMPAIGN

Small Business Saturday
Agency
: CP+B & Digitas
Client: American Express OPEN

Pop Secret’s Pop! Camera! Action!
Agency
: MARS Advertising and Prize Logic and Nomadic
Client: Diamond Foods, Inc.

3rd PLACE:
Monster.com Success Stories

Agency
: The Marketing Arm
Client: Monster.com

Honorable Mention:
America's Next Great Restaurant & Chipotle Unite

Agency
: NBC Entertainment
Client: NBC Universal

BEST RETAIL CAMPAIGN

Huddle to Fight Hunger
Client: Kraft Foods
Agency:
• 360i (digital)
• Weber Shandwick (PR)
• HMT (Shopper Marketing agency)
• mc garry bowen (advertising)
• MediaVest (media)
• IMG (sponsorship)
• Upshot (consumer promotion)
• The Hyperfactory (mobile)

PepsiCo Kroger Breast Cancer Awareness
Agency:
TracyLocke
Client: PepsiCo

3rd PLACE:
GameStop Surprize Attack 2

Agency:
The Marketing Arm
Client: GameStop

Honorable Mention:
You’ve Got a Friend in Mom: Pull-ups/Toy Story 3

Agency:
JWT Action
Client: Kimberly-Clark

BEST CAMPAIGN ON A BUDGET (UNDER $250,000)

New Zealand Book Month
Agency:
Rapport Advertising and Marketing
Client: New Zealand Book Month

Xbox 360 / Crackdown 2 Launch Promotion
Agency:
Wunderman
Client: Microsoft / Xbox

3rd PLACE:
Monster.com and Alicia Keys

Agency:
The Marketing Arm
Client: Monster.com

Honorable Mention:
Swamp People

Agency:
Civic Entertainment Group
Client: The History Channel

BEST IDEA OR CONCEPT

Small Business Saturday
Agency
: American Express OPEN
Client: American Express OPEN

Arm Yourself for the Ones You Love
Agency: Arc Worldwide
Client: Walgreens

7-Eleven Zynga Promotion
Agency:
The Integer Group
Client: 7-Eleven

Honorable Mention:
UNSTAGED SERIES

Agency:
Momentum Worldwide
Client: American Express

BEST CREATIVE

7-Eleven Slurpee Unity Tour
Agency:
Freshworks/TracyLocke/Integer/Ketchum/TPN
Client: 7-Eleven

Pop-Tarts World
Agency:
Gigunda Group
Client: Pop-Tarts, a Kellogg brand

Text Ed with Jane Lynch
Agency:
Alcone Marketing Group
Client: LG Electronics

Honorable Mention:
Tide Loads of Hope Haiti

Agency:
Gigunda Group
Client: Tide, a Procter & Gamble Brand

 

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