Legal Data Watch: Behavioral Targeting Hot Topic For Next Congress
Bacardi USA is using its powerhouse brands, like Bacardi Rum, Grey Goose Vodka and Dewar's White Label, to draw attention to its entire portfolio
If 2010 led marketers farther into the digital world to wring what they could from Facebook, Twitter, wireless devices and other non-traditional promotional medias, 2011 will also deliver its own curve balls
Aspen Marketing Services named Steven Howard as president of advanced analytics
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.
Many direct marketers need to be more creative in the ways that they leverage their customer data. Sure, just about everyone uses customer data to make general decisions about whom to promote. Typically, this is done with either rules-based logic such as RFM Cells, or more formal statistics-based predictive models. However, this is just scratching…
For many years, direct marketers have been wary of legislation that could restrict their use of data. Among the most recent potential developments are behavioral targeting or do-not-track proposals. These could curb marketers’ abilities to track consumer behavior and clicks online so they can send prospects highly targeted offers. Chief Marketer recently spoke with Jerry…
A few years ago, when there were 7 billion credit card solicitations being mailed, one of the core types of lists being used was recent credit card issues.