What’s an organization to do after it has touched everything it can with pink, from baseball bats on Mothers’ Day to airplanes to the band on one of NASCAR legend Richard Petty’s hats?

While business-to-business CRM may start with a backslap and a martini, Cisco Systems is using social media to build a better backslap. “Businesses go to certain watering holes,” says Theresa Kushner, director of customer intelligence within Cisco’s strategic marketing organization. “And those companies have individuals who are making decisions, who have voices they are sharing…

Dell will, of course, sell a computer to any interested prospect. But “You Can Tell It’s Dell”, a current campaign from the company’s Consumer and Small and Medium Business unit, is moving the focus away from mass marketing in favor of targeting four specific segments.

Adding mobile commerce to your online sales strategy is an easy way to increase the reach of an online store and increase sales; after all, your mobile commerce strategy encompasses your email marketing promotions.