Over the holidays, Bacardi USA wrapped its entire portfolio into one two-month program, "Mix & Share"

Who wouldn't want to win $1 million dollars? That's just one of the hooks Old Navy is using to get people into its stores during a marathon 36-hour non-stop shopping spree

Like all great ideas, this fresh concept from the World Wildlife Fund is bound to provoke a thousand "why didn't we think of that" reactions this holiday season

InterContinental Hotels Group (IHG) wanted to be able to create highly personalized transactional emails and lifecycle messaging for each of its seven brands on the fly. What’s more, it wanted to automate the process so that customers could receive the appropriate messages in as close to real-time as possible. Now that it integrated a new…

The search landscape remains relatively unchanged, according to Experian Hitwise. Nevertheless, there are interesting changes to note, including the fact that query success rates for Yahoo and Bing were higher than Google's success rate in November.

2010 was the year social video advertising came crashing into the mainstream, says online video analytics company Visible Measures in its report, Social Video Advertising: 2010 in Review. From Old Spice, to Nike, to Pepsi, big brands engaged their audiences with social video advertising, setting the stage for even more progress in 2011.

The public stock markets make it very easy to separate those who had a good year from those who did not. As is the case with the...

On Dec. 16, eMarketer presented its "Key Digital Trends for 2011" webinar. The speakers included Noah Elkin, David Hallerman and Debra Aho Williamson, all principal analysts for eMarketer.

Flex star has had a successful 11 year run selling their all natural nutritional supplements to a wide array of loyal customers including a number of Pro teams like the Chicago White Sox and ...

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