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Publishers, Network, and Advertiser. These are the essential building blocks of the performance marketing ecosystem. Publishers work with networks; networks recruit and work with...

Musical Affiliates

Affiliate Networks have always been plagued with fraud. Most of the times foreigners try to sign up and either run very little traffic and 'fly under the radar' or run a massive amount for a short time and in both cases hope they get paid.

Apples to Apples and Acai to Acai

Arbitrage is driven on traffic, and cpa network revenues are for a large part driven by the successful acquisition of traffic. Sometimes, you don't need new publishers or new advertisers. Sometimes, you need new traffic.

Android Continues Surge, Browser and App Usage Up

According to the latest figures from comScore, there are 15 percent more smartphone users in the U.S. during the three months ending September compared to the three-month period ending June, and Google continues to gobble up market share.

The Week in Review

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page