Why Marketers Need to Start “Unmarketing”
Who would expect a marketing conference to advise you to stop marketing? But this was the core message
Live Chat for the Holidays
It might seem odd that, in a survey of merchants that have implemented live chat on their Websites, “optimization of live chat” was fourth on the list of site improvements that they planned to implement this holiday season. But the high showing of chat optimization indicates that “like SEO, the live chat job is never…
October’s Top Five Articles
Have you read the five most popular Directmag.com articles for October?
Ideas to Steal: Guys Wearing Hard Hats, Others, Use Giveaways
The use of promotional products is on the rise as distributors reported a 9.4% increase in sales to $7.8 billion for the first half of 2010, according to the Advertising Specialty Institute
Groupon and eBay Partner for Incentive Promotions
Groupon, the shopping Web site that offers a daily deal from local businesses, has entered into a partnership with eBay to offer incentives to eBay loyalty members who participate in Groupon deals
Barnes & Noble Debuts Loyalty Program for Kids Products
Barnes & Noble has launched a loyalty club for parents and others who purchase items for children. The club, B&N Kids' Club, is available in-store and online and offers exclusive deals
P&I Postscripts-Toys R Us
Toys R Us is ramping up its holiday marketing offering Rewards R Us members 10% back on purchases through Christmas eve
Calculating the Worth of Your Best Customers
With all the time, money and effort spent on identifying best customers, surely such an animal must exist. Or is it time to step back and take another look at how we define our quarry? Maybe our "best customer" search is just a unicorn hunt.
Moneytree Finds All Search Is Local
Gathering information online about a brand
