2011 Planning: Three Concepts to Kick Start the New Year
It isn't even quite November yet, but already many if not most brands are finishing up planning for 2011. Here's three sometimes overlooked concepts that every CMO ought to consider
Dunkin’ Donuts Tweets a Contest, But Misses the Mark to Upsell
Dunkin' Donuts tweeted recently about a contest: "A bathtub of DD coffee? Naming a pet Dunkin'? How would u share ur fanDDemonium in The Ultimate DD Coffee Fan contest?"
News Briefs-KFC
KFC: is using its Facebook page and Twitter handle to encourage people to dress as late founder Colonel Harland Sanders to promote its Doublicious sandwich
SuperFruit Juices Sales Jump 30% on Buy-One-Get-One-Free Promo
Genesis Today, the maker of SuperFruit Juices, made the most of testing a sampling campaign by staging it in close proximity to one of its production facilities so the logistics of supplying product
List Firms Increasingly Stress Marketing Services
How many incidents within the list industry does it take to make a trend? Three months ago, Clare Hart, Infogroup’s new CEO, revealed plans to rebalance the company away from providing list information and more toward services. Late last month, Infogroup announced Ed Mallin, who was instrumental in Infogroup’s list management firm acquisition activities, was…
