On October 4, paint manufacturer Glidden walked away with the Best in Show 2010 WebAward from the Web Marketing Association for its recently re-launched Web site, Glidden.com
Do third-party rewards dilute the branding message and relationship program participants have with marketers? Direct Newsline spoke with Jill Goldworn, president and co-founder of rewards and incentives provider TheFirstClub about the challenges and opportunities available to marketers seeking to broaden their reward program offerings.
