Q&A: Making Money While Email and Social Media Make Nice

October 23, 2010 |  by Chief Marketer Staff

Now that the talk is less about social media replacing email and more about how the channels complement each other, marketers are striving to ensure that they obtain maximum synergy from using them together. John Foley, Jr., CEO of marketing solutions provider InterlinkONE, discusses the differences between email and social media that make it important…

The Power of a Customized Email Promotion

October 23, 2010 |  by Chief Marketer Staff

We all know customized emails can be effective. Here are some of their most important characteristics

Postal Service to Appeal Rate Hike Denial

October 23, 2010 |  by Chief Marketer Staff

The U.S. Postal Service has decided to appeal the Postal Regulatory Commission

Jerry Foote, of Names and Addresses Inc., Dies at 63

October 23, 2010 |  by Chief Marketer Staff

Jerry C. Foote, former president of Names and Addresses Inc., died on Oct. 18, after suffering from heart disease. He was 63.

Five Tips for Complying with the Can-Spam Act

October 23, 2010 |  by Chief Marketer Staff

Given how complex marketing has become, it