Broker Roundtable: Is DRTV Still a Viable Medium for Marketers to Pursue?
Broker Roundtable: Is DRTV Still a Viable Medium for Marketers to Pursue?
DMA Chair Dapper On 2011 Focus, Accountability, Possible Directions
Sunday
Spanish Agency Shackleton Nabs Diamond ECHO
Madrid-based agency Shackleton has won top honors in the Direct Marketing Association's annual ECHO Awards.
Getting Schooled on “New School Marketing”
For every $24 spent on acquisition marketing, only $1 is spent on retention marketing, according to Scott Orlich, chief marketing officer of Responsys. He thinks some of that acquisition spend would be better used in maintaining relationships with existing customers
