Top Agencies Weigh in on State of Promotion
Promotional marketing has undergone a seismic shift over the last five years or so. Promotion has siphoned advertising dollars away from traditional media at astounding rates
Promotional marketing has undergone a seismic shift over the last five years or so. Promotion has siphoned advertising dollars away from traditional media at astounding rates
Wheaties will for the first time picture an Ironman World Champion on its cereal boxes
Social media and direct marketing are symbiotic partners that make it more likely that a social or direct campaign will succeed.
A smaller, leaner Direct Marketing Association may be heading back into black ink, according to its most recent financial results. During the DMA’s 2009 fiscal year, the organization ran a $5.5 million deficit. It generated $35.9 million in operating expenses, restructuring charges and pension expenses, while its total revenue stood at just under $30.5 million.…
Mark A. Chaves of SAS Institute summed up the dilemma of many a marketer:
As their reward for participating, players received a FarmVille McCafe Consumable, a digital "drink" that let players navigate the game faster and perform actions such as tending their crops and feeding animals at double speed
Thanks to shifting budget dollars away and reevaluating its media spend, Medicare insurance marketer Highmark was able to more than triple its direct mail volume and cut its acquisition costs by 63%.