Top Agencies Weigh in on State of Promotion
Promotional marketing has undergone a seismic shift over the last five years or so. Promotion has siphoned advertising dollars away from traditional media at astounding rates
News Brief-Wheaties
Wheaties will for the first time picture an Ironman World Champion on its cereal boxes
Why Social and Direct Marketing Are Symbiotic Partners
Social media and direct marketing are symbiotic partners that make it more likely that a social or direct campaign will succeed.
DMA Chops Expenses, Cuts Deficit In FY2010: Future Looks Better
A smaller, leaner Direct Marketing Association may be heading back into black ink, according to its most recent financial results. During the DMA’s 2009 fiscal year, the organization ran a $5.5 million deficit. It generated $35.9 million in operating expenses, restructuring charges and pension expenses, while its total revenue stood at just under $30.5 million.…
Social Marketing Makes “Listening the New Black”
Mark A. Chaves of SAS Institute summed up the dilemma of many a marketer:
McDonald’s Invites Players to Fun on the FarmVille
As their reward for participating, players received a FarmVille McCafe Consumable, a digital "drink" that let players navigate the game faster and perform actions such as tending their crops and feeding animals at double speed
Highmark Increases Mail Volume, Cuts Acquisition Costs
Thanks to shifting budget dollars away and reevaluating its media spend, Medicare insurance marketer Highmark was able to more than triple its direct mail volume and cut its acquisition costs by 63%.
